About Aasha Lewis-Redway
Aasha Lewis-Redway is a dynamic creator, journalist, and media personality who has become an influential force in the worlds of music and media. Originally from Rochester, Aasha's journey is marked by academic excellence, a successful career in the music industry, and a passion for empowering women of color in media. After relocating to New York City, she pursued a dual master's degree in Media Management and Public Relations, a decision that served as a launching pad for her future endeavors. This academic background equipped her with a deep understanding of the media landscape, setting the stage for her remarkable career.
Aasha's career in the music industry is nothing short of impressive. Aasha began working with major labels such as Verity Gospel, RCA Records, the Victor Label Group, and RED Music of SONY Music Entertainment, excelling in Marketing, Digital Production, and A&R. Additionally, she contributed her journalism skills to music entertainment platforms like DJBooth and MiixtapeChiick, showcasing her expertise and dedication to the industry.
Beyond her thriving career, Aasha is committed to giving back to her community and creating opportunities for the next generation of media professionals. She serves as a mentor with Black Girls In Media and participates as a member of the Moms In Music, Women In Music, and Media Girls Network. Presently, Aasha is the Creator and Founder of GENEUS R US, a music and media entertainment platform designed to support Independent artists and music enthusiasts. GENEUS is created by and run by black women redefining the music industry by offering an authentic understanding and equipping artists with practical skill sets to propel their careers or creative endeavors in the right direction.
Aasha is one of two hosts of our prime shows, "Lets Run That Back Podcast" and "Indie Talks" which made their debut in 2020, dive deep into pop culture, entertainment news, and offer a refreshing perspective on the latest popular music releases. But we're more than just talk. Over the years, we've conducted multiple interviews with Indie artists and notable figures in the music world. The likes of R&B luminaries like Deborah Cox, Kelly Price, Coco Jones, Xscape, Brownstone, Raheem Devaughn, the R&B duo Ruff Endz, Kid Capri, Vina Love, Felicia Temple from The Voice Season 12, Brownstone, DJ Kid Capri, Jim Jones and many more have graced the GENEUS platform.
Aasha's impact extends beyond her career achievements. She has been at the forefront of several noteworthy media events and panel discussions, such as Rise Up NYC, Afropunk, Long Island Music Fest, Black Women in Media Grammy's Brunch, and the Fine Wine Series, showcasing her dedication to staying engaged with current industry trends. Furthermore, Aasha has curated her own educational panel discussions, including Pursuit & Passion I + II, which have brought together remarkable men and women of color to discuss how to navigate the intricacies of the music and media industries, while making a significant impact on fostering diversity and representation.
Current Working Location
Salem Media Group (Available for some travel.)
Aasha's Skills
ArtBusiness- Artist Relations
- Marketing
- Music Curator
- Public Relations
Aasha's Genres
- Funk
- Hip-Hop
- Pop
- R&B
- Rap
- Reggae
- Soul
- Trap
Aasha's Experience
I’ve applied my skills at GENEUS by combining my media expertise with a deep understanding of the music industry. Whether it’s coordinating media coverage for major events, developing engaging content, or managing communications, I ensure that every project is executed with precision and creativity. My ability to navigate both the creative and logistical aspects of the industry has allowed me to contribute to GENEUS in a meaningful way, helping to elevate our brand and deliver impactful results.