About Alexandra Kraus

My music career over the last 20 years has seen me on the front line of music marketing and promotion. I have done this for some of the biggest Global Record Labels (Virgin, SonyBMG, Sony) and some of the biggest global superstars (Alicia Keys, SADE, Backstreet Boys, P!NK, David Bowie, Robbie Williams, Depeche Mode and many more) within the Worlds 4th largest music market Germany. Using my market knowledge, connections and network of industry experts I have now launched my own business: www.meshmusic.com. mesh music is an Independent Nationwide Agency that specializes in music marketing and promotion services. We provide this for Artists directly, Artist Managers, Record Labels and Tour Promoters who are looking for a highly experienced and dedicated team to help navigate and succeed among the noise of the 4th largest music market. We are highly capable of delivering an end to end solution for a full campaign or we can offer targeted modules and fill the gaps. We can also work both to the budgets of a newcomer, or that of an established artist.

Work experience

  • Alicia Keys
  • 2006 - 2020
  • sen. product manager Germany
  • P!NK
  • 2006 - 2020
  • sen. product manager Germany
  • SADE
  • 2009 - 2020
  • sen. product manager Germany

Alexandra' Skills

Business
  • Digital Streaming
  • Marketing
  • Project Manager
  • Public Relations
  • Radio

Alexandra' Genres

  • Alternative Rock
  • Folk
  • Funk
  • Grunge
  • Indie Rock
  • Pop
  • R&B
  • Soul

Alexandra' Experience

Over the course of Alexandra’s 20 years in Music Marketing and Promotion she held the vital role of conceiving, coordinating and implementing the strategy that was tailored to each individual artist. One of her many strengths is identifying and treating each artist as an individual and utilizing their strengths to figure out the best route to market. How to locate and harness their audience and deliver results. Alexandra’s proven and glittering list of success’s for artists of all sizes, from Global superstars to up and comers is astounding. Now leaving some of Germany’s biggest media and multinational companies (Radio Energy/NRJ, Virgin, SonyBMG and Sony Music) behind, to create mesh music. She does so and brings with her a wealth of contacts and relationships, a powerful network of industry experts and a committed drive for this new challenge. With absolute passion for what she does, a manner of open and honest communication, and with the complete faith of the artists, it allows her to assure you that your interests are at the center of every action at mesh music. Her goal is to put both her and the teams considerable experience, creativity, local knowledge and strong relationships with both media and DSP’s to help you find your target groups, and to build and foster a long lasting, and solid career. As product manager she worked for these amazing artists in Germany: P!NK, Alicia Keys, David Bowie, Sade, Rag’n’Bone Man, Gossip, Beth Ditto, Backstreet Boys, Depeche Mode, Beyoncé, Shakira, Christina Aguilera, Olly Murs, John Legend, Mark Ronson, Robbie Williams, MS MR, Elle King, Maria Mena, Joss Stone, ENIGMA, Aretha Franklin, UB 40 and many more. “My strongest motivation is the feeling of responsibility for the artists and a love for music and from that came ‘mesh music’. Passion, integrity and loyalty are my personal values and the values of this company and all the amazing colleagues within the network. Each one of them always goes “all in” for the artist.”