Andrea's Experience

Found my passion for digital through running One Direction and 5SOS fan accounts for fun in my adolescent years, creating content, copywriting, engaging with fans, and promoting the bands’ releases and tours through Facebook and Instagram. I honed my social media marketing skills during my time at Fender and The Spellbound Group by marketing to diverse demographics and fan bases across blues, rock, pop, indie, funk, and latin music. This led me to my next role at Warner Records’ as a Digital Marketing Coordinator. I worked directly with all the label departments, digital partners, artists and their teams to execute campaigns to support CRM, digital activations, UGC, and more for artists of all genres. My favorite projects were Omar Apollo, Teddy Swims, aespa, MAX, Griff, Ralphie Choo, Linkin Park, and Dua Lipa. I’m currently a Digital Marketing Project Manager on the same team, working with designers, videographers, strategists, web developers, and outside partners to bring to life projects for the digital marketing vision for all our artists.