Anna is an AI and catalog strategy professional working at the intersection of music, audience growth, and emerging media systems. Through her work at BMG, she focuses on AI-driven catalog optimization, digital content ecosystems, trend intelligence, and scalable audience development strategies designed for the evolving discovery landscape. Prior to BMG, she worked across digital strategy, sync, and artist development at Virgin Music Group, Ninja Tune, and Songtradr, contributing to viral UGC campaigns, emerging platform initiatives, and digital growth strategies spanning billions of social media views. Anna is particularly interested in how AI, storytelling systems, and audience behavior are reshaping the future of catalog music and entertainment infrastructure. She has also contributed to artist-support initiatives benefiting musicians impacted by the war in Ukraine and the Los Angeles wildfires.