Under the leadership of owner, Alicia Cotabish, Fretmonkey has emerged as the organized international community of acoustic fingerstyle guitar players, a company whose brand has expanded across the globe. Since 'organized community' is the main focus of FRETMONKEY, Alicia has expanded the company to include partnerships with some of the world’s leading music manufacturers and created collaborative partnerships with managers and industry professionals resulting in the creation of international monthly events like the Belfast Acoustic Guitar Night, Berlin Acoustic Guitar Night, Manchester Guitar Night, Colombia Guitar Night, and Edinburgh Guitar Night. In 2017, Alicia led the efforts for Fretmonkey to replicate its model in China which resulted in opening an independent Fretmonkey office in Nanchang City in October 2018. In 2019, Alicia orchestrated the collaboration between Fretmonkey and world-renowned record label Candyrat Records (the world’s most prominent acoustic guitar record label) to jointly host an annual international fingerstyle community festival, camp, and guitar competition in the United States – the "Fingerstyle Collective Guitar Festival" - an unprecedented monumental acoustic guitar event showcasing the diversity and extraordinary talents in the international fingerstyle guitar community. Under Alicia’s leadership, the "Fingerstyle Collective Guitar Festival" is being replicated in Colombia in late 2019 and in Portugal in summer 2020 with additional expansion planned in 2020.