Becky García is a Talent & Influencer Manager, Latin Music Business Strategist and Consultant, and a bilingual content creator. She has run social media campaigns across multiple platforms for Hispanicize, Latino Public Broadcasting, and Latin Urban Artists Wisin & Yandel. She has collaborated with AEG Live, Livenation, Universal Music Latin, Sony Music Latin, and HBO Latino in running social media promotion campaigns for Wisin & Yandel. She also collaborated with Roc Nation on social media amplification of Yandel’s US & Puerto Rico tour. With her outlet/website she has covered several high profile events such as the Latin GRAMMYs, Premio Lo Nuestro, Premios Billboard a la Musica Latina, and the Latin American Music Awards. She has also worked on social amplification initiatives for Mazda, KIA, Chevy, Clinique and Dove among other major brands that are targeting the Hispanic demographic. She is fully bilingual and a master on all social platforms. Becky has also been featured and recognized in media as a leading influencer, a feat she’s highly proud of, and her blog has earned her back to back nominations from the TECLA Awards, one of the most prestigious national awards which celebrates Latino and Multicultural content creators. As a talent & influencer manager, Becky has helped guide her talent in their career and has locked in deals with them for brands like NFL, Denny’s, Fenty Beauty, Spotify, Amazon Prime, Pepsi, Neutrogena, Discover Puerto Rico, McDonald’s, among many others. Becky also has her own outlet, Faranduleo, where she shares the latest in Latin Entertainment and covers events in both LA and Miami where she is based out of. Currently, Becky manages Artists in the Latin Music Industry and also works with up and coming artists developing business strategies to maximize their entrance into the Latin Music Industry.