The good thing about music, is when it hits you - you feel no pain. The Jamaican-born Music Executive is the owner and founder of Tastemaker, a creative music marketing and consulting agency that offers a comprehensive, full-service 360 approach to help brands and artistes elevate their value in the dynamic world of entertainment. Founded with a passion for music and a vision to revolutionize the way to establish a lasting relationship between talents and their fanbase - the agency understands that in today's digital age, effective marketing requires more than just traditional methods. With years of experience in music marketing, entertainment strategy, experiential marketing, creative production, and event planning, Cheraine has successfully collaborated with a diverse range of clients within the industry including Amazon Music, Atlantic UK, Def Jam and OctobersVeryOwn (OVO). From emerging talent to established recording artists and global brands, Tastemaker has a proven track record of driving success.