About Christine Osazuwa
Christine Osazuwa booked her first show at 15 and spent most of her adolescence deeply entrenched in the music industry from running street teams to making a music documentary. She went on to receive an undergraduate degree in Music Business, followed by an MBA in Marketing and a master’s in data science. She combined all her passions into roles consulting and working with various music startups, venues, festivals, radio stations and labels bridging the gap between music, tech & business. Originally from Baltimore, Christine spent 2 years in Stockholm as Head of Data & Insights for Universal Music Sweden before calling London home while working as the Global Marketing Director for Data & Insights at Warner Music Group where she helped to develop WMG's global priorities. Upon leaving WMG, Christine joined as Strategy Director at Pollen, curating one-of-a-kind fan & artist-centric live music & travel experiences. Currently, Christine is the Chief Strategy Officer of Shoobs where she is instrumental in helping develop the company's marketing & brand partnerships strategy while supporting organizers in executing experiential activations. She’s also the founder of Measure of Music–part conference, part hackathon–to introduce others to the world of music & data and is the UK Director of shesaid.so, which serves the global community of women, gender minorities, and allies in the music industry.
Current Working Location
London, UK
Christine's Skills
Business- Analyst
- Digital Streaming
- Marketing
- Music Executive
- Project Manager
Christine's Experience
Christine Osazuwa booked her first show at 15 and spent most of her adolescence deeply entrenched in the music industry from running street teams to making a music documentary. She went on to receive an undergraduate degree in Music Business, followed by an MBA in Marketing and a master’s in data science. She managed to combine all her passions into roles consulting and working with various music startups, venues, festivals, radio stations and labels bridging the gap between music, tech & business.
Originally from Baltimore, MD, USA, Christine spent 2 years in Stockholm quickly climbing the ranks to become Head of Data & Insights for Universal Music Sweden before calling London home while working as the Global Marketing Director for Data & Insights at Warner Music Group where she helped to develop WMG’s global priorities. Upon leaving WMG, Christine joined as Strategy Director at Pollen, curating one-of-a-kind fan & artist-centric live music & travel experiences. Currently, Christine is the Chief Strategy Officer of Shoobs where she is instrumental in helping develop the company’s marketing & brand partnerships strategy while supporting organizers in executing sophisticated experiential activations.
Christine is a Nigerian-American immigrant that has lived in three countries and continues to travel the world to speak at events such as Reeperbahn Festival, Music Week’s Women in Music Summit, Musically’s Sandbox Summit, NY:LON Conference and Canada Music Week on the topics that range from diversity, data, strategy, marketing & tech. With a deep understanding of the global music industry, Christine has worked tirelessly to make sure the industry reflects the multi-cultural world we live in. Christine has worked on international artist projects that range from Brazil’s Anitta, Nigeria’s Burna Boy, and Korea’s BLACKPINK in addition to European and North American stars such as Dua Lipa, Justin Bieber, Drake and Lizzo. She has spent her career identifying & amplifying the current and next global superstars and bringing artists & fans closer together through both recorded music and live experiences.
To ensure that professionals behind these artists are in a diverse, safe, and inclusive workplace, while at WMG, Christine was a co-chair of Warner Music UK’s people of colour Employee Resource Group. The group created traditional & reverse mentoring programs, implemented a speaker series, and facilitated important community conversations. Currently, Christine is the UK Director of shesaid.so, where she develops partnerships and programming to elevate women and gender minorities within music. She also currently sits on the boards and is a strategic advisor to several music tech startups advising on data, marketing, diversity & inclusion.
In 2021 at the height of COVID, in order to give back to the community, Christine launched Measure of Music Conference & Hackathon to help others understand and thrive in the world of music, tech & data. The weekend-long virtual event features networking, startup pitches, talks, keynotes & panels from artists & music industry execs, while teams create data-driven music projects to present to an audience of peers and tech/music industry execs. With registrations exceeding 1900 in 2022, both speakers & project participants have continued to be majority-minority in both gender and race with speakers from acclaimed companies such as Spotify, TikTok, Soundcloud, Warner Music Group, Patreon and more. The event will take place for the third year in 2023.
Christine has been recognized for her contributions by esteemed organizations. In 2021, she appeared on shesaid.so’s Alt List, a list that champions those on alternative paths to improve the music industry. She was chosen as a participant and grant recipient of PRS Foundation inaugural POWER UP program, which focuses on elevating Black music creators and industry professionals and addressing barriers for those at crucial career stages. She also received a Rising Star alum award from her alma mater, UMBC, and has been featured in publications such as Billboard, Music Week, The BBC, and Music Business Worldwide.
