Ciara Graves is the Marketing Director / Social Media & Audience Development Strategy lead at the prominent LA-based electronic music label, Thrive Music. Ciara helped lead marketing campaigns for the label with Virgin Music's global teams which resulted in 3.4M+ videos created on TikTok using the official sound for “Do It To It” and 12.2 billion global streams across all DSPs in just several months. She was recognized for her digital marketing efforts and was awarded a gold record in May of 2022. Growing up in the small city of Wilmington, DE where electronic music was less than popular, Ciara was lucky enough to come home after flute lessons and have her older sister show her the latest dance music hits. After discovering a love for electronic music, music production, and the business, she went on to earn her Bachelor's in Music Production & Recording Arts at Elon University in December 2019 followed by a certificate from Icon Collective College of Music for completing their online music production program in June 2021.