About Claudia Fernández

Music freak, passionate Latin woman, Music Marketing & Media specialist. Been working mostly with independent artists and agencies in LATAM and UK working Creative Strategy, PR, Podcasting, Content Creation, Campaigns and so on. My main focus is always to connect with the artist, or event or brand, and build up the storytelling they have created for themselves. Recently finished the incredible NEKO18 training program for music creatives in the UK. Currently pursuing projects of my own and collaborations with my fellow creatives while working as Project Manager for LATAM agency DMusicMarketing.

Work experience

  • X Alfonso
  • 2019-2021
  • Digital Marketing Strategist
  • Daymé Arocena
  • 2018-2021
  • Digital Marketing & PR for Latin America
  • Yissy García
  • 2018-2021
  • Digital Marketing Strategist
  • Havana World Music Festival
  • 2019-2021
  • Creative Strategist

Claudia's Skills

Art
  • Content Creator
Business
  • Artist Relations
  • Digital Streaming
  • Marketing
  • Project Manager
  • Public Relations

Claudia's Genres

  • Hip-Hop
  • Jazz
  • Latin
  • Pop
  • R&B
  • Reggae
  • Reggaetón
  • Soul
  • Trap
  • World

Claudia's Experience

Creating campaigns from start to finish with artists and Festival, the main goal was to reach out to their audiences and build storytelling they felt comfortable with and truly spoke about who they were and where they wanted to get with their art. Digital marketing and creative strategy we’re the focusing points of it all.