She Is The Music

About Emma MacDonald

Music industry professional with experience marketing over 400 acts a year in concert promotions as well as artist-direct experience as in-house label manager for Lauv. Constantly pairing artist authenticity and creativity with data to execute bespoke marketing plans that reach a global audience.

Current Working Location

Boston, MA, USA (Available for some travel.)

Links to work

https://www.lauvsongs.com/

Work experience

Lauv
2018-2021
Label Manager

Communion Music
2015-2018
Project Manager & Marketing Manager

Emma-MacDonald-Resume
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Emma's Skills

Business

Analyst
Artist Relations
Marketing
Music Executive
Project Manager
Promoter

Emma's Genres

Folk
Indie Rock
Pop

Emma's Experience

• Manage in-house label operations for independent artist, Lauv, resulting in an increase of 5 billion streams across catalog. Latest campaign highlights include top 20 album debut in 10 territories and #11 most streamed album on Spotify released in 2020 • Organize and effectively communicate with artist, management, distribution and third party promo teams to launch global radio singles and album marketing plans • Oversee creation and execution of deliverables and assets, including master delivery, music video, ad assets, influencer campaigns and secondary marketing drivers • Manage both small and multi-million dollar marketing and asset budgets • Utilize data visualizations to inform and capitalize on trends in consumption and revenue

She Is The Music PresentsWomen Sharing the Spotlight

On behalf of She Is The Music, it is with great pleasure that we recognize the below women for their extraordinary contributions to the music industry at our inaugural Women Sharing The Spotlight cocktail event.

Women Sharing The Spotlight is founded in the ethos that when we make more space for each other, when we bring more women into the room, we create a vibrant spirit and ecosystem of mentorship, growth and opportunity -- together. This is a unique event for industry leaders to not only converge and celebrate -- but to share their platforms, their voices, and their strength with one another and with the next generations of women forging the path ahead.

The list has been selected by our advisory council as one of 50 exceptional women to be celebrated for your 20+ years of remarkable achievement, contribution and impact in music.

Rooted in the conviction that 'We Are Stronger Together', we have asked each honoree to nominate another woman they admire to share the spotlight.

Women Sharing The Spotlight is envisioned as an annual celebration, creating a platform to elevate and empower women who are shaping the future of music.

CONGRATULATIONS TO THE 50 HONOREES:

Alexandra Lioutikoff

Alison Smith

Amanda Marks

Ann Mincieli

Barbara Cane

Beth Matthews

Carianne Marshall

Carole Kinzel

Cyndi Forman

Desiree Perez

Dina LaPolt

Ebonie Ward

Gail Mitchell

Geni Lincoln

Golnar Khosrowshahi

Heather Kolker

Jen McDaniels

Jenna Park Adler

Jennifer Knoepfle

Jenifer Mallory

Jennifer Justice

Jocelyn Cooper

Joi Brown

Julie Hurwitz

Julie Swidler

Katie Welle

Lila Gerson

Lori Feldman

Lou Taylor

Lucy Dickins

Luke Burland

Melissa Miller Ormond

Michele Anthony

Michele An

Michele Bernstein

Natalia Nataskin

Nicole George Middleton

Nicole Wyskoarko

Phylicia Fant

Sam Kirby Yoh

Samantha Saturn

Stephanie Shim

Sullina Ong

Susan Genco

Sylvia Rhone

Tammy Hurt

Theola Borden

Tina Davis

Vivien Lewit

Wendy Goldstein

Yvette Noel Schure

HONOREE EVENT COMMITTEE:

Alexis Giles

Ali Harnell

Carolyn Williams

Jacqueline Saturn

Jeanine McLean

Jessica Letkemann

Jody Gerson

Kelly Chappel

Kirdis Postelle

Madison Anglin

Marcie Allen

Michelle Yablans

Mo Rhim

Nazanin Fatemian

Nicole Onufrey

Samii Carpintero

Stacey Portnoy

Also Honoring Gracie Abrams and Her Team of Women

Check out the articles below.