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About Gracie Sands

The very core of my being revolves around music and the ways in which it motivates my actions both as an individual and music professional. Having studied journalism at Mizzou with a focus on public relations, my earliest experiences in the industry fall within publicity. An avid writer, I wanted to develop my communication skills while moving closer to the artist relations sphere. I recently earned my master's in Global Entertainment & Music Business from Berklee Valencia, where I developed the promotions department of their in-house record label, Disrupción Records, and acted as the marketing & content director for INO CON Music & Tech conference. Currently, I act as an account manager at SCP, an independent full-service merch company that is making major waves in the industry.

Current Working Location

Links to work

Work experience

Gracie' Skills

Business
  • A&R
  • Artist Manager
  • Artist Relations
  • Marketing
  • Music Curator
  • Project Manager
  • Public Relations
  • Radio

Gracie' Genres

  • Alternative Rock
  • Blues
  • Indie Rock
  • Psychedelic
  • R&B
  • Soul

Gracie' Experience

Recently, I have: • Designed and implemented a cross-platform marketing campaign for INO CON Music & Tech Conference, gaining 1,300 registrants and 112,000 total impressions. • Worked with global digital creative & marketing agency WMA to assist in implementing publicity campaigns for their UK roster and secure placements within outlets such as Wonderland, Clash, Earmilk, i-D, and Spindle Magazine. • Developed data analysis and visualizations through Tableau and provided digital marketing recommendations to grow audiences for artists such as James Tillman and Conor Maynard. • Assist in managing merchandise accounts for a wide range of artists and independent record labels such as Mitski, Beach Bunny, Concord Records, and Loma Vista Recordings.