Gracie's Experience

I’m a Commerce Specialist at UnitedMasters, based in brooklyn, ny where I help independent artists build momentum across DSPs like Spotify, Apple Music, YouTube, and Amazon Music. I work across all genres including R&B, Hip-Hop, Latin, Alternative, Pop, Afrobeats, and Dancehall, shaping campaigns that connect artists to culture and drive meaningful impact. With a background in marketing and a passion for music discovery, I focus on strategies that amplify artists voices and help create opportunities for them to grow on their own terms. When I’m not deep in a rollout, I’m watering my plants, hunting for new tie-dye tees, listening to Joe Kay sets, sipping a Diet Coke, or having the kind of conversations that lets you dig deep. I’m a firm believer in community and human connection – reach out anytime! Artist campaigns I’ve contributed to include: Atlantic Records: Melanie Martinez, Lil Uzi Vert, Ed Sheeran, Balu Brigada + more UnitedMasters: BigXthaPlug, Brent Faiyaz, Anycia, FloyyMenor, Sarz, EARTHGANG Armanii, Bay Swag + more