About Hannah Yi

I'm a junior at the University of Texas at Austin studying Marketing and Business Analytics. I'm an aspiring music business professional passionate about creating unforgettable experiences for others through music. Current college student with interests in marketing, touring, live music, data analytics.

Work experience

  • C3 Presents - Live Nation
  • 2024
  • Festival Marketing Intern
  • Moody Center
  • 2024
  • Digital Marketing Intern

Hannah's Skills

Business
  • Marketing

Hannah's Genres

  • No Genres Entered

Hannah's Experience

My most recent experience was as a Fesitval Marketing Intern at C3 Presents (Live Nation). I generated social media content ideas and copy, tracked artist releases, researched relevant influencers, and created playlists for festivals like ACL, Lollapalooza, Bonnaroo, Gov Ball, etc. Additionally, I supported the on-site team for festivals and created/pitched my own festival as a final project. Before this, I was a Digital Marketing Intern at Moody Center, the highest grossing arena in the world located in Austin, TX. Throughout the internship, I produced video/creative content and partnered with local businesses for social media purposes. During live shows I directed media/press and as a final project, I developed a mock advertising plan for two artists touring the arena.