Irene Alberty Cardona is a Puerto Rico–based music licensing, sync, and rights management professional working across Latin music, film, television, advertising, sports, and gaming. As Licensing & Sync Coordinator at Rimas Publishing, she leads the day-to-day sync and licensing function for a catalog of more than 160 artists, songwriters, and producers, overseeing creative pitching, licensing, clearance, and new business development. Her work has included placements with companies and platforms such as Netflix, Apple TV, ESPN, MLB, Google, and major video game publishers, helping bring Latin repertoire into new global media spaces. Before moving into music publishing and sync, Irene built her career across audiovisual production, post-production, and copyright clearance. Her credits include projects such as Bad Bunny’s “Callaíta” and “El Apagón,” Ricky Martin’s “Tiburones,” Juanes’ Origen, and Young Miko’s Rookie of the Year. With a background that combines creative music strategy, rights management, and production, she brings both a creative and operational perspective to music for picture. Irene holds a BA from Sarah Lawrence College and an MFA in Film, Video, New Media and Animation from the School of the Art Institute of Chicago.