Shana's Experience

Shana is a composer, music industry practitioner, and media researcher exploring how technology shapes the way music is created, shared, and experienced. She studied Composition at Shenzhen University before joining Native Instruments, where she led artist and music initiatives in China, including the MASCHINE 10th Anniversary, King of Glory × NI Music Production Competition, and NI Music Dreamland Challenge, which engaged hundreds of creators and generated tens of millions of impressions. She later pursued graduate studies in Media and Communication at the University of Washington, where she focused on how streaming media is reshaping the forms and practices of music. Her exploration of new media also led her into Web3, where she worked as a Product Owner on a pioneering decentralized media project spanning books and film. At its peak, the project accounted for 97% of traffic on the IPFS network and drove millions of decentralized web deployments.