Jordan Frazes is the founder and leading pr partnerships executive for the full-service creative communications agency FRAZES CREATIVE --> www.frazescreative.com. The major-label veteran, with 20 years of pr/marketing experience, spearheads campaigns for GRAMMY & Latin GRAMMY award-winning creatives and Academy Award-nominated campaigns, executing strategic cross-genre publicity campaigns, involving outside-the-box grassroots marketing, storytelling and brand partnership initiatives. Es una fuerza. Ella es publicista de artistas del todo el mundo y para todo el mundo - tiene amor y pasión por la música Latina. Previously in the trenches at Atlantic Records during her thirteen-year tenure at Warner Music Group, she oversaw media relations for an imprint label. With a proven track record, she seamlessly integrates clients of all genres into spheres of culture via highly strategic press partnerships. Heralded too, as the founder of the Music Industry Career Networking Group (MICNG), Jordan also spearheads global business synergy on the leading private network dedicated to (re)connecting music industry professionals -- a referral-based 'friends-of-friends' meeting of the minds (@music.icng). "Without music, life would be a mistake,” Nietzsche wrote. Reach out @jsassafrass or @frazescreative