Jayne Stynes is lecturer in commercial music at the University of the West of Scotland and a PhD researcher at the dept of Media and Communications at the University of Leeds. Her research explores the significance of gender-focused initiatives in the UK music industries, focusing especially on communication strategies and industry partnerships. Prior to UWS, Jayne was General Manager at the Music Managers Forum, a not-for-profit music trade body with over 1200 members. She spent six years with Eleven Management, the innovative artist-led management company whose roster included Damon Albarn, Blur, Gorillaz, The Clash, Róisín Murphy, Kano and Spoek Mathambo. During her time at Eleven, Jayne worked on five UK top five-album campaigns, Brit and MOBO Award winning acts, as well as Grammy and Mercury Music Prize nominated records. Jayne continues to work as an educator, researcher and advocate for the music industries, especially around artist management and social justice/EDI issues. Other recent projects include mentoring and workshop delivery with the Brighter Sounds/British Council Spain 'We Are Equals' programme, designed to empower electronic music artists in Spain.