Born and raised in the Bronx, Keisha-Tara Watkin is dedicated to championing cultural diversity and celebrating the rich heritage of those worldwide. Taking her multicultural roots and environment to inspire her, she headed on a career path that will challenge her and push her limits. Keisha-Tara started off her career unofficial running fan pages on MySpace and Twitter for artists such as The Jonas Brothers, Miley Cyrus and Taylor Swift at a young age. She quickly developed her love for the music and beauty industry while learning various skills in doing so. Fast forward a decade later, Keisha-Tara has worked with companies such as Universal Music Group, DevaCurl, Sephora, Capitol Music Group and more. In the last four years, Keisha-Tara has taken on many different roles in the music industry. She has accomplished goals such as helping with the development of bringing K-POP and J-POP to the United States, starting her own freelance PR business, building relationships with brands such as OHTNYC and Emme Essentials, and project managing several PR campaigns. In addition, she has worked on projects with Travis Japan, Lola Young, Leon Thomas, and more. Currently, Keisha-Tara serves as a Publicity Director at Platform PR.