The reason I am in music, aside from the fact that I came from a family band is in large part due to Bob Marley. You can hear Bob's music in a law office waiting room or a motorcycle repair shop, his message is synonymous across social stereotypes and geographical barrier. It is truly transcendent. His music speaks to the true power of music, which is what drew me too and got me into the music industry in the first place. I launched my advertising start-up, built for independent labels and artists, with the intension of democratizing access to promotion. My company Westcott is a SAAS software platform that pulls in data signals from the streaming market and beyond as well as tracks the CPC price of artist audiences on Google, Facebook, Instagram, and more. When the signals in the market determine that there is an increased awareness about your artist or the CPC range for your artist hits a determined thresh-hold, our system automatically launches a hyper-target pre-loaded advertisement towards that group that is paying attention as well as parties similar to that group. We determine when to spend, who to target, how much to spend, and what to advertise in real-time. Our goal is to raise the average amount of revenue across your entire roster from catalogue to current artists. My intention within the She Is The Music community is to connect with fellow Game Changers. I would also love to utilize this community to connect with female industry powerhouses in emerging markets like Africa, to provide my platform in an effort to help break international music globally as well as into the US music market.