I’m a Berklee College of Music graduate from Mexico with nearly a decade of experience turning creative visions into unforgettable live experiences. As a Senior Coordinator of Awards at the Latin Grammys, I oversee the awards process and contribute to the production of one of the most prestigious live shows in the music industry, while also producing captivating concerts across Los Angeles. I seamlessly merge artistry and logistics, managing everything from booking talent to delivering standout performances that resonate with audiences. My journey began in 2015 with the Orquesta Sinfónica Juvenil de Guadalajara (OSIJUG), where I discovered my passion for event production. At Berklee, I spearheaded marketing campaigns for touring artists at the Red Room at Café 939 and later became part of Magnus Media, where I refined my skills in identifying booking opportunities, developing creative strategies, and supporting artist growth. I served as the two-time Executive Producer of Berklee’s annual Latin concert Ídolos Latinos, a tribute to iconic Latin American and Spanish artists. I led every aspect of production, from booking and promotion to ensuring flawless execution. Driven by a deep passion for music and a commitment to excellence, I strive to create live experiences that inspire and connect, for both artists and audiences.