About Sonya Gregory-Hayes

After 20+ years of Advertising, Public Relations, Marketing and Sales experience, I realized the only time “work” didn’t feel like work was when my projects were entertainment focused. When you’re working so much that your client tells you to cut down your hours -- you embrace the "aha" moment. Then just a few years later your daughter makes the announcement that she MUST pursue a career in music. You see the potential and make the life-changing decision to use your skills to help her – you realize it’s not just work – it’s your destiny. Thus, LNJ Entertainment, LLC an entertainment marketing/personal management start-up was born. The mission? To turn raw talent unknowns into long-term career super-stars. At LNJ Entertainment, we go beyond mere representation; we create resonant careers that thrive across various audiences. With the recent co-founding of a new venture, we are set to expand our impact, guided by a deep understanding of the entertainment industry and a commitment to nurturing and launching the careers of artists like emerging artist and R&B singer/songwriter Nikki Hayes, ensuring their voices captivate listeners worldwide. From a young age, Nikki made a significant mark in the modern R&B scene. Her journey started at Studio One Dance Chicago when she was only six years old and evolved through her acceptance into the iconic Walt Whitman & the Soul Children of Chicago. Over the years, Nikki has worked with Grammy-winning artists and producers, and her covers and singles have earned critical acclaim and industry-wide recognition. Nikki’s debut solo single, “Chance of Rain,” released in 2016, led to collaborations with prominent figures such as Vic Mensa, Malik Yusef, and Ye Ali. Her eclectic repertoire, including tracks like the award-nominated “Move,” has garnered praise from various media outlets and secured placements in popular TV shows like CW-TV’s "All American," ABC-TV’s "For Life. "Tyler Perry's Sistas." Her track “Together” also was the opening song on the pilot episode of "Sistas", as well as episodes of TNT’s "Claws" and OWN’s "Kings of Napa." Nikki also co-authored the piece “Gift That Keeps on Giving,” placed on Fox NFL Kick-off for the Fox Sports Network. LNJ also recently partnered with Nikki to launch Sawyer Basement Records, LLC and 8047 Music, LLC, an independent label and music publishing company as she continues her humble yet noteworthy climb as the soulful vocal powerhouse of a generation. For more information, contact Sonya Gregory-Hayes at sonyagh@lnjentertainment.net.

Work experience

  • LNJ Entertainment, LLC
  • 2014 to Present
  • Music Manager

Sonya's Skills

Business
  • Artist Manager
  • Marketing
  • Music Executive
  • Public Relations

Sonya's Genres

  • R&B
  • Soul

Sonya's Experience

Parlayed 20+ years experience in sales, PR and marketing, very little music industry knowledge, an even smaller budget, and an “I’ll never quit” belief in my client, into building an artist that now has significant TV song placements; TV performances a post-Grammy party performance, and other milestones continues to be recognized by noted music industry professionals and consumers as an R&B dynamo to watch. Though we’re not there yet, we’ve travelled many miles and shed many tears to get where we are, and there’s more to come. Grateful is an understatement.