About Neivi Martinez
Dr. h.c. Neivi Martinez is a German-Mexican soprano, arts entrepreneur, and advocate for cultural exchange in the global music industry. Based in Vienna, she has built an international career spanning opera, crossover, Latin American music, and arts leadership.
A graduate of the University of Sonora in Mexico, Neivi spent more than a decade performing with the ensembles of Stadttheater Gießen and Stadttheater Klagenfurt before establishing herself as a freelance artist. Her operatic repertoire includes leading roles such as Violetta, Lucia, Gilda, Adina, Fiordiligi, Mimì, and Konstanze. She has also gained recognition for innovative crossover projects that connect classical music with rock, jazz, and Latin American traditions.
Beyond the stage, Neivi is the Founder and CEO of Amadeus Artists, a Vienna-based agency and cultural platform dedicated to creating performance, educational, and networking opportunities for musicians from around the world. Through concerts, masterclasses, artist development initiatives, and international collaborations, she actively supports emerging talent and promotes greater diversity and inclusion within the performing arts.
Neivi's artistic achievements include First Prize for Best Performer at the InterContinental Music Awards, international recognition as an Ambassador for Peace, and the conferral of an honorary doctorate for her contributions to culture and society. Her recording projects have included collaborations with Universal Music, and she regularly serves as a juror, mentor, and speaker for international music and cultural organizations.
Passionate about empowering women in music, fostering cross-cultural dialogue, and expanding access to artistic opportunities, Neivi combines artistic excellence with a strong commitment to leadership and community building. Through her work as both performer and entrepreneur, she continues to create platforms that connect artists, audiences, and institutions across borders.
Current Working Location
CEO Amadeus Artists Vienna (Available to tour full time.)
Neivi's Skills
Business- Artist Manager
- Artist Relations
- Booking Agent
- Marketing
- Music Curator
- Music Executive
- Project Manager
- Promoter
- Public Relations
Live- Artist
- Production Manager
- Singer
- Touring Musician
Venue Type Experience- Arena
- Festival
- Stadium
- Theatre/PAC
Musician- Artist
- Singer
- Studio Musician
- Touring Musician
Producing
Neivi's Genres
- Alternative Rock
- Classical
- Jazz
- Latin
- Pop
- Standards
- World
Neivi's Experience
I am a German-Mexican soprano, artist manager, and cultural entrepreneur based in Vienna. As Founder & CEO of Amadeus Artists, I apply my skills in artist management, booking, project management, marketing, public relations, and concert production to create international opportunities for musicians and performing artists.
My work combines artistic leadership with business strategy, from producing concerts and festivals to developing educational programs, masterclasses, and networking initiatives. As a performer, I have appeared on international stages in opera, crossover, and Latin music projects, while also mentoring emerging artists and building partnerships between cultural institutions, presenters, and music professionals across Europe and the Americas.
I am passionate about empowering artists, fostering cross-cultural collaboration, and creating sustainable pathways for women and underrepresented voices in the music industry.