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About Nikki Wishart

Nikki is a Music Curator at QSIC, where she leads music strategy for global brands like 7-Eleven, McDonald’s and Coles Liquor. With a background in performance, branding and design, she brings a unique creative and analytical lens to how sound shapes customer behaviour and brand identity. Nikki is a vocal advocate for the role of music in commercial environments - pushing the conversation beyond playlists to consider impact, intention and cultural relevance. She’s passionate about building music experiences that are strategic, engaging and grounded in data, and believes great curation starts with deep listening - to both people and context.

Current Working Location

Melbourne VIC, Australia (Available for some travel.)

Links to work

Work experience

  • Music Curator
  • 2023-Present
  • Music Curator

Nikki's Skills

Business
  • Digital Streaming
  • Music Curator
  • Project Manager

Nikki's Genres

  • No Genres Entered

Nikki's Experience

• Curate bespoke music programming aligned with brand identities across, but not limited to, retail, fuel and convenience, QSR, and other commercial environments. • Build and manage strategic music partnerships with artists, labels, and other music industry companies to deliver exclusive, on-brand content. • Act as a key client liaison for high-profile accounts, ensuring music strategies align with broader business and brand goals. • Analyse client briefs and audience demographics to design soundscapes that elevate customer experience and brand perception. • Maintain and update extensive music libraries to ensure content remains fresh, relevant, and fully licensed. • Collaborate cross-functionally with tech, product, and commercial teams to deliver seamless music experiences. • Leverage data insights and client feedback to continuously refine playlists and boost listener engagement. • Monitor cultural and industry trends to inform forward-thinking curation strategies.