Nneka's Experience

I am the founder and Executive Director of Úrú Collective, a speaking talent agency that bridges the gap between the vibrant Middle Eastern and African markets and various industries, such as tech, music, economics, and more. With a Master of Arts in Music Industry from the University of Miami and a passion for African and Middle Eastern music, I launched this agency to create opportunities and platforms for talented speakers from these regions, and to promote cultural diversity and exchange in the global arena. As the leader of Úrú Collective, I oversee the daily operations, budgeting, and performance analysis of the agency, ensuring optimal efficiency and sustainable growth. I also spearhead the negotiation of contracts and agreements with talent, clients, and partners, demonstrating strong communication and negotiation skills. In addition, I collaborate with renowned companies and their teams, such as World 50, Google and Spotify, offering cultural consultation, project management, and campaign strategy development. I leverage my expertise and insights to help them succeed in diverse and dynamic markets, expand their global reach, and increase their impact. My cross-cultural and international educational experiences have enriched my perspective and enhanced my skills. I am a Fulbright alumna and a former English Teaching Assistant in Algeria, where I gained valuable exposure and knowledge of the Algerian culture and education system. I am also a Bonner and Gilman scholar, reflecting my commitment to civic engagement and cultural sensitivity. I am fluent in English, Igbo, French, and Arabic, and I enjoy volunteering and event planning. My goal is to continue to grow Úrú Collective and to make a positive difference in the world through music and culture.