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About Prerna Aneja

I am currently a senior at Cal Poly SLO studying Marketing and focusing on Event Planning and Experience Management. I am interested in helping artists tell stories through their music whether that's through merchandise, social media, music videos, or photoshoots. I want to enhance their communication with their fans by making them feel more connected without feeling overwhelmed. If you want out-of-the-box, creative thinking, I'm your girl!

Current Working Location

California (Available to tour full time.)

Links to work

Work experience

  • Bolly 92.3 FM
  • 2018-2018
  • Operations Intern
  • Mustang News
  • 2018-2019
  • Sports MultiMedia Journalist Intern
  • Prerna-Aneja_Infographic-Resume-1
  • 97.80kB
  • View Resume

Prerna's Skills

Art
  • Content Creator
Business
  • Marketing
  • Public Relations
  • Radio
Live
  • Tour Manager
Venue Type Experience
  • Theatre/PAC
Photo
  • Photographer

Prerna's Genres

  • Country
  • Grunge
  • Hip-Hop
  • House
  • Latin
  • Pop
  • Punk
  • R&B
  • Rap
  • Reggaetón
  • Trap

Prerna's Experience

I have learned how to use my marketing knowledge to make sales by using the stats and presenting data-driven facts. Making sets for the RJ’s at Bolly 92.3 FM made me more comfortable with what sound needs to be played after specific segments which helped me play the perfect songs during live games. Writing for Mustang News gave me insight into how sports journalism and the sports industry works. Now I know all the tips and tricks interviews use to get their interviewees to spill information. It also gave me insider knowledge of the PR world. I was in charge of AV for the Indian Student Association at Cal Poly and made sure that there were enough photographers and videographers for each event to fit the size of the space and make sure there was enough movement. I would also contact the DJ, photographers, and videographers and make sure we had the photos/videos on time and the right tracks on the set list.