Sanjana's Experience

My undergraduate degree was heavily statistics and research focused so Microsoft Excel and statistical analysis have become very familiar to me. Throughout my Masters, I have been studying the success, strategy and spread in music-marketing with my most recent assignment covering TikTok’s trends and its implications on emerging artist’s careers. Currently, I am writing a Strategic Marketing Report on Apple Music and a Consumer Behaviour Report on Spotify’s launch in South Korea. These projects demonstrate my passion for social media, music marketing and my commitment to studying the dynamic strategies used on a local and international level. I also created a 12 month marketing plan for ASOS based on financial and trend analyses and completed a PR campaign proposal. As a Recruitment Consultant for Phaidon International, I worked with senior board members globally. By understanding motivations and meeting needs within a target driven and fast-paced environment, I managed brand reputation and influenced others through negotiation. Sourcing candidates via LinkedIn and daily cold-calling strengthened my ability to find niche talent fast whilst driving business growth by developing strong relationships. Working in hospitality has enabled me to develop new ways of working whilst reacting quickly and efficiently due to unprecedented challenges posed by COVID-19. Having been a super-fan of music and an avid Twitter user since I was young; digital strategy and experiential marketing used within fandoms and pop-culture have always captivated me. Additionally, I started an Instagram blog (@talks_around_tables) to raise awareness towards social justice and mental heath issues. Using Canva to create and edit content whilst monitoring Instagram Insights has creatively inspired me to attract and retain a following whilst educating others through insightful captions. By collaborating with bloggers I network with like-minded individuals and have identified trends in Instagram marketing.