About Sarah Mary Cunningham

I'm an entertainment and talent publicist and media strategist with two decades of experience. Music, fashion, film, sports and alternative culture are passions of mine. I love to explore the way all of the aforementioned intersect within the greater pop culture fabric and how music can be threaded throughout; I am also interested in fandom and community building. As a publicist and media strategist at align PR, I spend my days pitching and writing with a goal of building and expanding narratives. I work on national press campaigns (encompassing broadcast, digital and print) as well as Award campaigns. Additionally, my area also includes event presence and supporting integrations with brands. Prior to my time at align, I was the Vice President of Publicity for Columbia Records, where I spent ten years. Prior to Columbia Records, I worked at a boutique agency called The Chamber Group where I represented fashion brands, athletes, recording artists and multiple labels and management firms. My work at that time was extensively tied to Cash Money Records. I love working with women to strengthen their public speaking, writing, editing and communication flows. I'm always interested in speaking with women about how women are portrayed in the media as well as helping artists to find their public facing personas and interview style. I'm also an athlete and when not pitching press, producing photo shoots and escorting artists down red carpets you can find me working on my favorite hobbies: mountaineering & skiing. Anyone who has a PR question is welcome to reach out. I am here to help and support. If we don't tell our stories and craft our own narratives - someone else will!

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