Shani Sammons’ passion is connecting fans with their favorite artists through creative marketing and digital strategies. Shani has worked with artists/projects, industry professionals and brands – Sugarland, Florida Georgia Line, Lady Antebellum, Eli Young Band, Jana Kramer, David Nail, Sean Kingston, Cole Taylor, Sonia Leigh, Styx, Mama Jan Smith, Delta Air Lines, Turner Broadcasting, AT&T, Verizon and NASCAR throughout her career. In 2011, Shani launched SSMG, a boutique digital marketing firm that focuses on direct to fan relationship strategies for music clients. In 2013, Shani joined AT&T to lead their marketing strategy for their newest country music channel, Country Deep. Currently, Shani is with Delta Air Lines and is on the music, entertainment, and Wi-Fi team and runs Shani Sammons Marketing Group with a team of digital and social media professionals based in Atlanta, Georgia. Shani holds a Masters of Business Administration in Marketing from Georgia Tech, and a Bachelor of Science in Urban Policy Studies from Georgia State University. She also serves on The Recording Academy Chapter Board of Governors and Georgia Music Partners.