About Sharon Hinojosa

Dedicated music industry professional with a history of meeting company goals by utilizing consistent and organized practices. Skilled in meeting needs of clients and adapting to new situations and challenges to best enhance the organizational brand.

Work experience

  • Create Music Group
  • 4
  • Manager

Sharon's Skills

Business
  • Artist Manager
  • Artist Relations
  • Digital Streaming
  • Finance
  • Marketing
  • Project Manager
  • Public Relations

Sharon's Genres

  • Electronic
  • House
  • Pop

Sharon's Experience

Delivers day-to-day artist and label support including but not limited to, release rollouts, coordinating campaigns, and tracking budgets. Manages department’s business operations, working closely with senior management to develop team KPIs and goals, and monitors internal performance. Monitors and supervises priority client’s marketing budgets and records all department expenses, reviews department’s revenue to identify areas in need of improvement. Works closely with the finance team to manage and streamline accounts payable, accounts receivable, royalties, and payroll processes to ensure all clients and vendors are paid on time. Oversees daily operations, focusing on efficiency, communication, team collaboration, and internal process improvements. Works closely with Distribution Team to deliver releases to all DSPs in a timely manner, with proper pitch notes and assets. Coordinates strategic and tactical marketing campaigns to drive engagement and streams. Bringing solid history of success in boosting release streams, conversion rates, and performance. Acquainted in both online and traditional marketing approaches. Improved overall structure and organization of the department by building and implementing a functional client onboarding process from start to finish.