About Tiéce Edwards

Tiéce Edwards is a music business professional, specialising in Artist Relations and Live Music Management. In 2014, Tiéce founded Snap & Boom a business that originally set out to offer creative services to the fashion, music, theater and film industries. In 2015, Snap & Boom began working with fashion model, Chiedza Mhosva helping her to secure the title of Miss World Zimbabwe 2017. In 2019, Tiéce rebranded Snap & Boom to focus solely on the music industry, working to amplify and empower underrepresented artists. Dedicated to her craft, in June 2021, Tiéce graduated with an MA in Music Business from The Berklee College of Music and received the "Graduate Student of the Year" award. Currently based in the Middle East with clients across Europe, Latin America, the SWANA region and West Africa, Snap & Boom now provides artist development services to independent artists and indie record labels. The official relaunch for Snap & Boom will be in 2022. Stay tuned! Snap & Boom: Amplifying to Empower

Work experience

  • Various
  • 2019-present
  • Music Coordinator and Creative Producer

Tiéce's Skills

Business
  • A&R
  • Analyst
  • Artist Relations
  • Digital Streaming
  • Licensing
  • Marketing
  • Music Executive
  • Project Manager
Live
  • Production Manager
Venue Type Experience
  • Amphitheatre
  • Arena
  • Festival
  • Stadium
  • Theatre/PAC

Tiéce's Genres

  • No Genres Entered

Tiéce's Experience

– Creating pre-release and post-release digital marketing strategy – Advising on single artwork and promotion timelines – Working with local PR agency – Providing administrative and creative support – Consulting on intellectual property and distribution – Coordinating all aspects of music recording projects and setting KPIs – Liaising with local artists, local record labels, DSPs, distributors, and collection societies – Overseeing artist events, release cycles, digital marketing strategies and brand partnerships