About Sofia Roldan

Music and performance have been a part of my life for as long as I can remember. With consistent participation in choir, theatre, and a local jazz band as the vocalist. I am an avid music lover who loves to attend live shows, play guitar, and sing. Music is a passion of mine that has fueled my every step into my desired career in the music business. My leadership, collaboration skills, hardworking mentality and drive to help other artists creatively and logistically are why I believe I will be a force in the industry. I am currently a student at NYU Clive Davis Institute of Recorded Music earning a Bachelor of Fine Arts in Recorded Music, with a minor in the Business of Media, Technology, and Entertainment. At the Clive Davis Institute of Recorded Music at New York University, the goal is to have a holistic understanding of the Music Industry. This includes required classes in, Production, Engineering, Musicianship, and Business. I hope to have a well-rounded career in the Music Industry and that requires proper knowledge in music as a whole, not just my focus in the Music Business. I have started my Artist Management career recently with a partnership with Morgan Julianna.

Work experience

  • Artist Manager
  • 2023-Present
  • Morgan Julianna

Sofia's Skills

Art
  • Content Creator
Business
  • Artist Manager
  • Digital Streaming
  • Marketing
  • Project Manager
Live
  • Artist
  • Audio Tech
  • Audio Visual Technician
  • Singer
Venue Type Experience
  • Theatre/PAC
Musician
  • Artist
  • Instrumentalist
  • Performer
  • Singer
Photo
  • Photographer
Producing
  • Producer
Songwriting
  • Songwriter

Sofia's Genres

  • Alternative Rock
  • Country
  • Jazz
  • Pop
  • R&B

Sofia's Experience

My current enrollment at the Clive Davis Institute has permitted to learn about engineering, production, musicianship and business. The constant collaboration and interactive learning allows for growth and real life application of these skills in the music industry. I am able to consistently apply my teaching in my business courses to my artist management of Morgan Julianna: Artist development, revenue streams, merchandise, fan interaction etc. At the Clive Davis Institute Im also involved in a student ran concert series, Clive Live, a place where the institutes talent is showcased. My contribution includes, selecting acts to perform, setting up, social media content, and filming performances.