Jayne Stynes is General Manager at the Music Managers Forum, the UK trade body representing over 800 music managers across the UK and internationally. Jayne has a background in artist management, previously working at Eleven Mgmt (Damon Albarn, Blur, Gorillaz, The Clash, Róisín Murphy, Kano) and is currently undertaking at PhD at the Centre for Cultural Policy & Research at the University of Glasgow, researching gender-focused initiatives in music. The MMF supports artist, producer, songwriter and DJ managers through its variety of activities, seeking to educate, inform and represent UK managers as well as offering a network through which managers can share experiences, opportunities and information. Most recently MMF have published the Managing Expectations report, exploring the role and value of a manager today. https://themmf.net/managingexpectations/ MMF are responsible for the leadership and development initiative, the Accelerator Programme, in association with Youtube Music, Arts Council England, Creative Scotland and the Scottish Music Industry Association. https://themmf.net/accelerator-2020/