About Traci O'Brien

I am half business lady in my brain and half artist in my heart (not my vocals)! I am a dual-masters degree graduate with 7 years of varied marketing experience across: start-ups, premium hospitality brands, Universities and the entertainment industry. I am a global citizen and moved to L.A. in January of 2020. I am open to leading the right independent band on tour (with upbeat lyricism and/ or danceable melodies) or handle marketing/ branding/ partnership duties within a corporate musical environment. In terms of creative, I love brainstorming and ghostwriting lyrics, parodies, jingles for ads, and captions that go along with social media posts - this is a naturally fun challenge for me. I write but need help with distributing the words into the right mouths! Additionally, I was a competitive cheerleader for 11 years and my favorite part was choreographing the dance routines which broke 2 school records. I won a dance competition at a sold out Allstate arena Grease show moons ago. I am a highly auditory learner and mildly on the autism spectrum with ADHD, which makes me hyper focused on what I care about the most, which is music (and marketing)! I still freestyle dance, lip-sync for fun, and dream in music videos. I have been conceptualizing music videos for decades. Feel free to ask me anything or reach out if I may add value. Stay groovy!

Work experience

Traci's Skills

Art
  • Content Creator
Business
  • Artist Manager
  • Artist Relations
  • Marketing
  • Music Executive
  • Radio
Live
  • Tour Manager
Musician
  • Performer
Photo
  • Photographer
Songwriting
  • Co-Writer
  • Lyricist
  • Songwriter
Video
  • Music Video Director
Visuals
  • Music Video Director

Traci's Genres

  • Electronic
  • Experimental
  • Funk
  • Grunge
  • Hip-Hop
  • New Wave
  • Pop
  • Rap
  • Reggae
  • Reggaetón
  • Soul
  • World

Traci's Experience

-Ghostwriter and radio personality on an independent Chicago based radio show -Shadowed DJs and was their ‘hype girl’ encouraging folks to dance and enjoy themselves at weddings venues -Won a freestyle dance contest at the Allstate arena -Social Marketing Advertisement in France won “best global concept” -Copywriting and press releases for brands as an independent consultant -Global Sales Manager of 23 B2B accounts -Managed demo team at high end events -Taught college seniors Marketing Research survey writing skills -While earning my International Business degree abroad, I used French music to learn the language