I've been the sole owner of Rock 'n Retail since 1991 (a.k.a. Rock and Retail), and the online music marketing division, Web 'n Retail since 1994. My background includes over 40 years of Music Marketing experience as well as positions in advertising including: J. Walter Thompson Advertising, Orenstein/Savage Advertising, Billboard Magazine, Mix Magazine, ABC & MCA Records, PolyGram Distribution and Wherehouse Entertainment Corporation. I am also an instructor at UCLA Extension on the subject of "Entrepreneurship of the Independent Musician" as well as a guest lecturer at UCLA & Loyola Marymount University on the subject of Viral/Social Media Marketing. I attended San Diego State University with a major in Journalism and a minor in Advertising.