Natalia's Experience

I have a background in marketing, PR, psychology, music, and technology. My skill sets range from creative marketing & PR strategy, business development, operational and administrative support, content development, and catalog curation for music licensing. In my previous roles I have worked closely with artists and teams to develop cohesive marketing strategies to leverage all channels. Duties included project management of social media campaigns, Press & Media outreach, DSP playlisting, live performances promotion, website & EPK management. I’ve utilized various data analytic tools to track consumer behavior, and interpret metrics to help artists’ boost fan engagement. In other project management roles, I have helped artists in business administration such as proper royalty collection, PRO and Works registration, cover song licensing, copyrights management, and contract support. Within music distribution, I ran the backend admin, and helped facilitate artist onboarding, album approvals for DSP screening requirements, and customer support requests. As a liaison between users and our development team, I would suggest platform improvements. I was also an artist using the distribution system so I could understand our challenges & opportunities from a UX perspective. My suggestions ranged from robustness of subscription types, genre & subgenre additions, instrument categories, user functionality, build out of track requirement descriptions and more. Within the licensing vertical, I’ve represented a catalog of artists for sync licensing opportunities. Duties included meta data collection and copy rights management on behalf of artists, pitch curation to relevant music supervisors, and diligent relationship building. I enjoy and am passionate about finding unique ways to position artists in the market through value added storytelling. I am data driven and make informed decisions to track and refine my strategies to optimize growth.